Corporate Expertise
& Founder-Style Execution

We provide full-service for global commerce from spark to scale, from accelerator to funding, and everything in between, fueling thai innovation for the world stage.

Thailand has world-class products, but many SMEs struggle with the complexity of global commerce.

We help you close that gap by becoming your full-stack partner
from research to commercialization, sourcing, and global go-to-market.

Jarsen & Co. is a cross-border commerce firm founded by veterans of e-commerce, retail, and Amazon seller including the former Head of Amazon Global Selling Thailand with a mission to help Thai products, innovations, and founders thrive in global markets.

With firsthand experience launching Amazon’s presence in Thailand and supporting hundreds of Thai brands to scale internationally, our team blends corporate-level expertise with founder- style execution.

Jarsen delivers both the strategic playbook and the operational leadership to turn local potential into global success.

Meet the Founders

  • Jarusatree S. Dhanvarjor

    CEO

    Jarusatree is a cross-border commerce operator with 15+ years of experience building digital brands, scaling platforms, and guiding businesses toward product-market fit. As Founder of Jarsen & Co., she leads a team focused on helping Thai brands commercialize and grow globally with real-world strategy and execution.

  • Rungroj Kongsirituwong

    COO

    Rungroj is a retail and supply chain operator with 15+ years of experience scaling multi-category businesses and export manufacturing. He’s led both brand-side expansion and factory operations, giving him a unique view across the full value chain. At Jarsen & Co., he helps local brands grow with systems built for scale, end to end.

  • Saifon Daipriab

    DIRECTOR OF COMMERCIAL

    Saifon is a commercial strategist with hands-on experience supporting Thai manufacturers, brands, and traders in expanding to global markets. She has worked closely with businesses to navigate cross-border distribution, export compliance, and international requirements. At Jarsen & Co., she leads Commercial team helping Thai entrepreneurs go global with practical strategies and long-term partnership.

  • Chanapa Tavichai

    DIRECTOR OF BUSINESS DEVELOPMENT

    Chanapa is a cross-border eCommerce strategist with 10+ years of experience across global and local marketplaces. She has supported 300+ brands in navigating digital commerce and preparing for international growth. At Jarsen & Co., she leads business development connecting local brands with the right go-to-market solutions to scale globally with speed and clarity.

Our Services

Entrepreneur in Residence (EIR) and Management

We step in as your interim commercial lead, validating product-market fit, shaping go-to-market, managing teams and agencies, and getting your business investor-ready.

Amazon Global Launcher

From account setup to content, compliance, and campaigns. we help Thai brands go live and thrive on Amazon’s international marketplaces, starting with the U.S.

Lab-to-Launch Program

We identify promising innovations, then build, co-invest in, or acquire early-stage ideas and brands to transform them into market- ready products with global potential.

Global Commerce Academy

A community-powered academy for global commerce, where education, partnerships, and events accelerate Thailand’s export ecosystem.

Ready to scale your brand?